Pathli

For Pathli's launch of their financial literacy subscription box for children, Lyght Matter led the creative direction of the shoot in partnership with Unleash Media, then took the project from production through final delivery. We executed both the photo and video shoot, handling all aspects of post-production to ensure the content was polished, on-brand, and ready to introduce Pathli's product to the world.

services provided

the challenge

Pathli needed launch content that could do a lot of heavy lifting — introducing a brand new product to parents and kids alike, communicating the value of financial literacy in an approachable and engaging way, and visually representing the fun and educational spirit of their monthly box.

our solution

Lyght Matter partnered with Unleash Media to shape the creative direction of the shoot, ensuring every visual choice reflected the energy and purpose behind the Pathli brand. From set design decisions to talent direction and shot selection, we built a cohesive visual language that felt age-appropriate, exciting, and trustworthy for parents. We then carried that vision through post-production, handling editing, color, and final delivery across all content formats.

the result

Pathli launched with a full suite of photo and video content that gave the brand a confident, polished visual presence from day one. The content positioned their subscription box as both a fun experience for kids and a meaningful investment for families, setting a strong creative foundation for the brand going forward.