Steamroller IAAPA Convention

Lyght Matter partnered with Steamroller to create a series of short-form social media videos highlighting their booth at the IAAPA convention. We developed video concepts, captured on-site footage, and delivered six highlight reels along with a testimonial video. The content showcased Steamroller’s presence on the show floor while giving them engaging, platform-ready assets to extend the impact of the event.

services provided

the challenge

Steamroller wanted to maximize their presence at the IAAPA convention with engaging content that could live beyond the show floor. Their goal was to capture the energy of their booth while creating social-first videos that would connect with audiences online.

our solution

Lyght Matter handled creative development and execution, including video concepting, on-site filming, and post-production. We edited six short-form highlight reels designed for social media, produced a testimonial video, and captured high-quality photos of the booth to round out the content package. Each asset was crafted to feel dynamic, authentic, and optimized for digital platforms.

the result

Steamroller received a versatile library of content that extended the life of their IAAPA presence well beyond the event. The videos and photos gave the brand engaging assets for social media, marketing, and promotion, helping them showcase their booth experience and connect with audiences in a meaningful way.