Miller's Ale House

Lyght Matter partnered with Miller’s Ale House to produce and edit two playful ads for their March Madness campaign. We led a skilled crew from pre-production through delivery. We coordinated and managed all departments on set—camera, lighting, audio, and talent—to ensure a smooth, on-time shoot day. Our detailed planning kept us on schedule, even through tight transitions and company moves. In post-production, we tackled the entire editing process, including color correction, audio mixing, and final delivery, ensuring the finished piece met the client’s vision and brand standards.

services provided

the challenge

Miller’s Ale House wanted to energize their audience during March Madness with playful, high-impact ads that captured the excitement of game day at their restaurants.

our solution

Lyght Matter partnered with another agency to produce and edit two ads tailored for the campaign. We focused on fun, fast-paced visuals that matched the energy of the tournament while showcasing Miller’s Ale House as the go-to spot for fans.

the result

The ads were delivered on time and within budget, perfectly aligning with the brand’s playful tone. The campaign successfully engaged sports fans and strengthened Miller’s Ale House’s presence as a lively destination during one of the biggest sports moments of the year.