Addition Financing

For Addition Financial’s Olympics ad spot, Lyght Matter assisted in producing the commercial from concept to completion, playing a key role in pre-production by creating the shot list and assisting in storyboarding, which helped shape the visual direction of the entire project. We helped manage the crew on set, coordinating departments and maintaining a tight production schedule to keep the shoot running efficiently. Throughout post-production, we were responsible for editing, color, sound design, and final delivery, ensuring every detail aligned with the campaign’s message and met the brand’s creative standards.

services provided

the challenge

Addition Financial wanted to create an inspiring ad for the Olympics that would resonate with families and communities, while reinforcing their brand values of support, growth, and achievement.

our solution

Lyght Matter partnered with the brand to help produce and edit “Raising Your Champion,” an ad spot that celebrated the dedication of families in helping their children reach their full potential. We combined emotional storytelling with cinematic visuals to capture both the personal and universal spirit of the Olympic Games.

the result

The spot delivered a moving message that connected with audiences. “Raising Your Champion” not only elevated Addition Financial’s presence during the Olympics, but also strengthened their image as a trusted partner in helping individuals and families achieve their goals.